Are you using Google Analytics for compiling useful Moodle data? Have you considered using Piwik?
Piwik is an Open Source (self-hosted) alternative to Google Analytics, and it’s pretty awesome. The feature list speaks for itself, but why would we want to go through the hassle of installing it on a server, updating it and looking after it when you may already be using Google?
Here are my top 5 reasons for choosing Piwik over Google Analytics with Moodle:
1) Improved page load times
I have often found that using Google Analytics on any website can sometimes increase the page load time as we are often waiting for the response from the analytics server. This is more apparent in educational establishments as traffic is pushed through firewalls and student content filters. Hosting Piwik yourself, ideally on the same Moodle server is considerably faster.
Hosting Piwik yourself, ideally on the same Moodle server is considerably faster.
Piwik tracks downloaded files, Google Analytics doesn’t. And considering Moodle is often “repository” based this is a killer feature. We get to see the file name and how many downloads it had, and we can search within date ranges. The naming of the returned file isn’t great but it’s easy to figure out what file was downloaded.
3) Outbound link tracking
Piwik tracks the number of outbound links (links to external websites). Especially useful within Moodle as we want to keep users in Moodle where possible and encourage the embedding of resources. When we take students away from Moodle it’s hard to get them back (we’ve all done it, I get lost on IMDB for hours sometimes). With Piwik we can see where our students go after they leave a course. And hopefully we can plug these holes so they stay on Moodle (forever!)
4) Funky exports
I love the way that Piwik exports data and the formats which we can export in. It seems very intuitive and simple and you can put some of this data back into Moodle or any custom tools you have.
For example, you can grab the RSS feed for your Moodle Downloads and republish them in a Moodle course RSS Block so tutors can see what is happening without having access to Piwik. For the more techie amongst us we can export using JSON and XML so we can integrate the data with some custom PHP programming or even mobile apps.
5) Create custom dashboards to track distance learners, out-of-hours learners, weekend learners and more.
OK, this is a feature of Google Analytics too, but I just prefer the way it’s laid out in Piwik.
We can track what times of the day students access Moodle and then compare this against the course/page list. At last, we get to see how Moodle is used at weekends, on what device and what the students did on the site.
We can also create custom dashboards. Why not create custom dashboards for different groups of users in your organisation? For example, why not create a dashboard for your marketing department that shows how your users found your Moodle site? And then create a dashboard for enrollments that uses goals to track how many visitors became actual learners and enrolled on a course? And finally a dashboard for tutors that shows learner devices and access times?
Custom dashboards are great, they simplify the user experience and get you the data you need.
Extend the usage of your analytical data in Moodle
Once you have installed Piwik and collected several weeks of data then you are ready to turn this data into something meaningful.
After all, Moodle has some excellent reporting features, but these are focused at course level, whereas Pwik is more site level.
Goals are intended for eCommerce sites, where we can track a user journey on the site and see how much the user spent as a result of that single visit. But in Moodle, by tracking self enrollment or PayPal enrollments, we can use goals in a similar vain. Either for monetary analysis or good old fashioned plain curiosity.
A simple goal could be user registration. We can setup a goal that triggers when a user registers on the site. By selecting the registration page as the given URL we can track guests that convert to actual learners.
We can assign goals to course enrollments so data is captured when a student self-enrolls on a course. Again this data can be exported and used in your reports. And can be converted to monetary values if required.
One of the things many organisations ask me is “How long are students spending on the Moodle site?” Well although we can’t drill this down on a per user basis we can generate some interesting site wide numbers. By using the “Page Titles” report we can see an average time that each student spends visiting a course. Are they logging on, grabbing a document and logging off (see bounce rates) or are they accessing a course and staying there? This is all useful data that helps you shape a great engaging Moodle course.
Give Piwik a go today, it doesn’t take long to install and the insight it gives you is incredible. It’s free, it’s open-source and very clever.